Advertising and Market Communication
Hochschule für Kommunikation und Gestaltung
Course Overview
Hochschule für Kommunikation und Gestaltung
Advertising and Market Communication
Ulm
Bachelor of arts
German, English
Winter semester only
6 semesters
No admission restriction
Why Choose This Program?
Course Description & Modules
Course Description
Area of Study: Communication Studies, Media Studies, Media Management Focus: Advertising, Communication, Branding and Product Management, Social Media and Media Management, Trade Fair and Event Management, Entrepreneurship
Admission Requirements & Process
Application Process
german Students
Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
european Students
Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
international Students
Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works. Additionally, demonstration of sufficient German language proficiency is required.
Language Requirements
Main Language
GERMAN
Language Requirements
German
| Test | Minimum Score / Level |
|---|---|
| DSH | DSH-2 |
| TestDaF | Level 4 |
| Goethe-Zertifikat | C1 |
| telc Deutsch C1 Hochschule | Pass |
Program Languages
Main: German
Further: English
Application Deadlines & How to Apply
winter semester
German Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
European (EU) Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
International (Non-EU) Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works. Additionally, demonstration of sufficient German language proficiency is required.
summer semester
German Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
European (EU) Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works.
International (Non-EU) Students
Deadline: Rolling admission; no fixed deadline
How to Apply: Applicants need a university entrance qualification (Abitur, Fachgebundene Hochschulreife, or Fachhochschulreife) or a relevant vocational training with three years of practical experience combined with an aptitude test. For the Communication Design program, proof of artistic aptitude is required through an aptitude interview and submission of a portfolio with 10 self-created works. Additionally, demonstration of sufficient German language proficiency is required.
Scholarships at Hochschule für Kommunikation und Gestaltung
Federal Training Assistance Act (BAföG)
Awarded by: German Federal Government
Eligibility: Students enrolled in higher education institutions in Germany; eligibility based on financial need and other criteria.
Deadline: Applications can be submitted at any time.
Apply NowEducation Loan by KfW Bank
Awarded by: KfW Bank
Eligibility: Students pursuing higher education in Germany; specific eligibility criteria apply.
Deadline: Applications can be submitted at any time.
Apply NowFederal Training Assistance Act (BAföG)
Awarded by: German Federal Government
Eligibility: Students enrolled in higher education institutions in Germany; eligibility based on financial need and other criteria.
Deadline: Applications can be submitted at any time.
Apply NowKfW Student Loan
Awarded by: KfW Bank
Eligibility: Students pursuing higher education in Germany; specific eligibility criteria apply.
Deadline: Applications can be submitted at any time.
Apply NowCareer Prospects after Advertising and Market Communication
Job Opportunities
Research Opportunities at Hochschule für Kommunikation und Gestaltung
Institute for Applied Research (IAF)
Conducts cooperative and transfer projects in areas such as communication, art and design, digitalization, image and brand development, and civic/social design.
Institute of Digital Art
Founded in 2016 at the Ulm campus to promote and network digital art through various collaborations, aiming to inspire students, artists, and art enthusiasts for new artistic forms enabled by digital technologies.
Institute for Brand and Image Development
Focuses on the study of identity, brand, and communication of civil society actors and companies, with research on brand identity, communication, emotion, and function of brand and image in the digital media era.